SEO Marketing
Ever wonder how some websites are shown on Page One of the search engine results? The websites that do appear on Page One get thousands of visitors while those on deeper pages get the leftovers. The secret is SEO.
Search Engine Optimization or SEO is all about the processes a website goes through to get organic, sometimes referred to as “FREE”, traffic from the organic search results of the major search engines like Google, Yahoo and Bing. Google is by far the most widely used search engine, and the one we concentrate on.
Is Your Business Website Generating New Customers and Contacts?
If you’re looking for small business website design, accountable service, and personal attention, call or email today.
We can meet and discuss your unique needs.
The goal is to build an organic SEO ranking that will bring you new customers.
What IS SEO?
Search engines are designed to help people find exactly what they are looking for. SEO is a process that enables your website to be more easily found through search engines by building links to your website and using strategic keywords that people are searching for.
How Does SEO Work?
Search engines results are influenced by the number and quality of links pointing to a site. The more links there are to your site, the higher it ranks and the more visible it is to your customers. For businesses that want an online presence, building links to your website is crucial to its success.
Is your business being found?
SEO stands for search engine optimization and the most famous search engine is Google. Most of us turn to Google daily to find the things we are looking for. When we search for something, typically at the top of the page are ads. Under the ads are the free, organic search results and getting to the top of the should be a main goal of your website.
Wait, does this mean you need to become an SEO expert on top of running your business and keeping your customer happy? Heck no! That’s what we are here for. Here are the most common questions we get regarding SEO:
Was My Website Built With SEO in mind? Yes! When your website was built, SEO was absolutely taken into consideration. There are a lot of technical things in the backend of your site which were included (being mobile friendly, website speed, security and many more things we don’t need to bore you with). And Google is always updating the factors that go into their search algorithms, so we must constantly tweak the SEO settings. There are also the things you see on your website that help with SEO:
- Title Tags
- Meta Descriptions
- Headlines
- Keywords
- Internal and External Links
- Blogs
Does My Website Need to Have Updated SEO? Yes! We never recommend a “set it and forget it” approach to your website. Search engines are constantly changing the algorithms used to determine organic traffic. We also know that what your clients are looking for changes as well. It’s a good practice to have a site audit, competitor analyses and keyword overviews done on your site regularly.
Is It Important to Invest in SEO? According to Brightedge Research “Organic search responsible for 53% of all site traffic.” So, the short answer is yes, you need to be investing in SEO.
How Long Does SEO Take to See Results? SEO is a marathon, not a sprint. But you should see trackable results quickly, and have significant ranking results within 6-12 months. Which is why you need to get started now. Ensuring your SEO is optimized is critical to get and maintain organic (free) website traffic.
Can North Austin Web Help Me with SEO? Absolutely – we’d be honored to help you with your SEO needs? Click here to see the packages we have available and how you can get started. We offer a complimentary site audit and 30-minute consultation to explain how your site is currently performing.
Google My Business Listings
Turn people who find you on Google Search and Maps into new customers with a free Business Profile for your storefront or service area. Personalize your profile with photos, offers, posts, and more.
Show what you offer, from products to services
Whether you’re a restaurant, store, or service provider, your profile helps customers do business with you easily and directly with product inventory, ordering, bookings, quotes, and more.
In an effort to gain more visibility on Google, many businesses create a Google business listing (known officially as a Business Profile). If you’re one such business owner, something you might not realize is that creating a Business Profile does not give you management over it, and you need those management and editing capabilities if you want your Business Profile to work for you as an effective SEO and lead generation tool.
So how do you gain management over your Google Business Profile? The answer is that, in addition to creating a free Business Profile, you must also separately create a Google My Business account for that profile.
FREE Website Analysis
We’ll look at your current site, poke around a little bit-and evaluate your competition to see what is needed to beat out your rivals. The best part? We won’t even charge you.
Keyword Research
We get to know your business and brand. We strive to learn your business so that we can help identify your keyword campaigns. We use in-depth analytics to verify the effectiveness of the keyword selected.
Ethical Approach
We live in the community where we work. Our goal is to develop relationships with our clients. So we use only page optimization techniques and link-building methods Google supports and won’t penalize you for.
What Really Matters?
Today, Google is the 900-pound gorilla when it comes to search engines. We We’ll help you totally dominate Google, as well as the smaller search engines, for your keywords – with multiple links from your brand on the first page.
Don't Take our Word
You do not have to take our word for it. We will provide you with monthly reporting so you can see your page ranking increase from month-to-month.
The Work Never Stops
We constantly monitor your keyword and search performance. And if some keywords are not performing as well as we think they should, we will adjust the keywords to ensure the best possible search engine ranking.
GOOGLE HAS OVER 80 BILLION SEARCHES EVERY MONTH
Some estimates state that 99% of search engine based clicks to sites come from the first ten results (first page), and 97% come from the first three results. This means if your business is not on the first page, it has only a 1% chance of being seen.
Questions about getting started?
Complete the contact form and we will get back with you to discuss your business needs and gather your project requirements. Each customer is different. Each website is different. We want to fully understand your individual needs so we can build you a unique website that properly represents your business.
Want to Chat? Call us at (512) 550-6308.