SEO Marketing
Almost nobody scrolls to page two. If your competitors are on page one for the phrases your customers type and you are not, that is where the calls are going.
Search Engine Optimization, or SEO, is all about the processes a website goes through to get organic — sometimes referred to as “free” — traffic from the organic search results of the major search engines like Google, Yahoo and Bing. Google is by far the most widely used search engine, and the one we concentrate on.
The goal is to build an organic SEO ranking that will bring you new customers. If you’re looking for small business website design, accountable service, and personal attention, call or email today and we can meet and discuss your unique needs.
Where Your Next Customer Actually Starts
When somebody nearby needs what you sell, they open Google and type it. What comes back decides who gets the call. Paid ads sit at the top, the map results sit under them, and below those are the organic results — the ones you are not paying per click for. Getting you into the map results and up the organic list is the whole job.
We will not promise you the number one spot, because nobody honest can — Google does not sell it and it cannot be bought. What we will do is the work that moves you up: fixing what is slowing your site down, targeting the phrases your customers actually type instead of the ones you would like them to, setting up and maintaining your Google Business Profile, and building real links back to you. Then we send you the ranking report every month, so you can watch it happen — or hold us to it.
What IS SEO, and How Does It Work?
What IS SEO?
Search engines are designed to help people find exactly what they are looking for. SEO is a process that enables your website to be more easily found through search engines by building links to your website and using strategic keywords that people are searching for.
How Does SEO Work?
Search engine results are influenced by the number and quality of links pointing to a site. The more links there are to your site, the higher it ranks and the more visible it is to your customers. For businesses that want an online presence, building links to your website is crucial to its success.
Is Your Business Being Found?
When we search for something, typically at the top of the page are ads. Under the ads are the free, organic search results, and getting to the top of them should be a main goal of your website.
The Questions We Get Asked Most
Was my website built with SEO in mind?
Yes. When your website was built, SEO was absolutely taken into consideration — being mobile friendly, website speed, security and much more. Google is always updating the factors that go into their search algorithms, so we must constantly tweak the SEO settings. On the page itself that means title tags, meta descriptions, headlines, keywords, internal and external links, and blogs.
Does my website need to have updated SEO?
Yes. We never recommend a “set it and forget it” approach to your website. Search engines are constantly changing the algorithms used to determine organic traffic, and what your clients are looking for changes as well. It’s good practice to have a site audit, competitor analysis and keyword overview done on your site regularly.
Is it important to invest in SEO?
Think about how you found the last plumber, dentist or contractor you hired. You typed it into Google and you called somebody near the top. Your customers do exactly the same thing, and the businesses sitting at the top of that page did not get there by accident — somebody put them there. That is what SEO buys you.
How long does SEO take to see results?
SEO is a marathon, not a sprint. You should see trackable results quickly, and significant ranking results within 6 to 12 months. Which is why you need to get started now.
Can North Austin Web help me with SEO?
Absolutely. We offer a complimentary site audit and a 30-minute consultation to explain how your site is currently performing.
Google My Business Listings
Turn people who find you on Google Search and Maps into new customers with a free Business Profile for your storefront or service area. Personalize your profile with photos, offers, posts, and more.
In an effort to gain more visibility on Google, many businesses create a Google business listing. Something you might not realize is that creating a Business Profile does not give you management over it — and you need those management and editing capabilities if you want your profile to work for you as an effective SEO and lead generation tool. In addition to creating a free Business Profile, you must also separately create a Google My Business account for that profile. We set that up for you.
What You Actually Get From Us
FREE Website Analysis
We’ll look at your current site, poke around a little bit, and evaluate your competition to see what is needed to beat out your rivals. The best part? We won’t even charge you.
Keyword Research
We get to know your business and brand. We strive to learn your business so that we can help identify your keyword campaigns. We use in-depth analytics to verify the effectiveness of the keywords selected.
Ethical Approach
We live in the community where we work. Our goal is to develop relationships with our clients, so we use only page optimization techniques and link-building methods Google supports and won’t penalize you for.
Don’t Take Our Word For It
You do not have to take our word for it. We will provide you with monthly reporting so you can see your page ranking increase from month to month.
The Work Never Stops
We constantly monitor your keyword and search performance. If some keywords are not performing as well as we think they should, we adjust them to ensure the best possible search engine ranking.
Performance Reporting
Every month you are sent reporting that shows your page rankings for all of the keyword phrases that are being marketed.
Questions about getting started?
Complete the contact form and we will get back with you to discuss your business needs and gather your project requirements. Each customer is different. Each website is different. We want to fully understand your individual needs so we can build you a unique website that properly represents your business.